Most valuable global retail brands 2024

As of 2024, Amazon was ranked as the world’s most valuable retail brand, with a brand value of around 185 billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year.

Brand value

Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.

Walmart

Walmart, formerly known as Wal-Mart Stores, Inc., is one of the most well-known and valuable brands in the world. Walmart generates revenue through retail, wholesale, membership club, and online product sales. The multinational company generated the most retail revenue in the world in 2021.

Most valuable retail brands worldwide in 2024, by brand value (in million U.S. dollars)

Characteristic	Brand value in millions of U.S. dollars
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Release date

June 2024

More information

Region

Worldwide

Survey time period

2024

Supplementary notes

The retail category includes physical and digital distribution channels in grocery and department stores and specialists in drug, electrical, DIY and home furnishings. Amazon appears in retail because it achieves approximately 80 percent of its sales from online retailing.

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